Wireframes serve as low-fidelity mockups of key pages for a website, focusing on the structure and functionality rather than design elements such as size, color, type, and imagery. Their purpose is to aid in planning, communication, and refinement of webpage or application interfaces. By using wireframes, we can collaborate effectively, save time and resources, and ensure a user-centric approach to design.
The primary reasons for using wireframes include:
- Determining the size, shape, and content of key pages and templates.
- Aligning with client needs and expectations before entering the design and development phases.
- Providing designers and developers with a clear list of interface elements to create.
When reviewing wireframes, it's important to focus on the following aspects:
- Clarity of audience and intent for each page.
- Availability of all necessary elements to effectively communicate the intended topic to the user.
- Appropriate order and sizing of elements on the page.
- Tone and scope of text, which sets the stage for the final content.
- Effective controls for user navigation without overwhelming them with unnecessary interface elements.
However, there are certain aspects that should not be the primary focus when reviewing wireframes:
- Graphic design elements like color and typography, as they are addressed in the design phase.
- Textual details or wordsmithing, as the text in wireframes is not final.

Regarding the size and layout of elements in wireframes, it’s essential to provide feedback and discuss any improvements or concerns. While graphic designers will follow the wireframes’ lead, there may be room for adjustments. However, it is also important to understand that further refinements can be made during the design phase.
It’s worth noting that wireframes are meant to facilitate conversations. Clients are encouraged to ask questions, address concerns, and not hesitate to seek clarification. Wireframes are an opportunity to transform assumptions into alignment.